Today, the CardioStrike project was inspired by a powerful visual circulating on social media: a Motorola campaign featuring a classic flip phone displaying the familiar “<3” heart symbol. A simple image, yet a strong reminder on International Heart Day that our hearts speak to us—and we must listen.

Building on this message, CardioStrike encourages citizens across Europe to pause, reflect, and take proactive steps to protect their heart health.

CardioStrike is an Erasmus+ initiative aimed at improving the well-being of adults at risk of obesity, diabetes, and cardiovascular diseases (CVDs) through inclusive martial arts training, health education, and mental-health supportive coaching.

With CVDs remaining the leading global cause of death, CardioStrike emphasises the value of accessible physical activity—not just for fitness, but for stress reduction, confidence building, and long-term prevention.

“Our mission aligns perfectly with today’s reminder,” stated the CardioStrike consortium. “If your heart is telling you something, it’s time to act. Movement, awareness, and early prevention save lives.”

Small signals matter. Both in our devices—and in our bodies.

CardioStrike echoes this message through four pillars:

💛 Listen to your heart. Prioritise regular health check-ups. Understand how stress and lifestyle affect your cardiovascular system.

🥋 Move with purpose. Inclusive martial arts offer adaptable, enjoyable ways to get active, especially for adults living with obesity or CVD risks.

🌐 Learn using free online tools. CardioStrike’s Wellness Hub and educational videos provide accessible guidance on exercise, nutrition, motivation, and wellbeing.

🤝 Inclusion is prevention. The project trains martial arts instructors to support adults who may feel intimidated or excluded from traditional sport environments.

CardioStrike is an Erasmus+ project implemented by partners in North Macedonia, Greece and Cyprus. It provides a comprehensive approach to heart health promotion through inclusive martial arts, health education, digital resources, and community awareness.